ATÜ Duty Free, Turkey’s leading duty-free retailer, aimed to establish a comprehensive security and AI-powered surveillance system in the Antalya Airport new terminal building project to maximise operational efficiency and customer experience.

This critical project was successfully implemented thanks to Hanwha Vision’s high-performance camera solutions and deep learning-based AI capabilities, combined with the flawless implementation by integrator Arte Teknoloji. This project, utilising over 1,450 cameras, serves as a model for modern retail security and business intelligence applications.

ATÜ Duty Free

ATÜ Duty Free is one of Turkey’s and the world’s leading players in international standard duty-free retail. Operating in major Turkish airports such as Istanbul, Ankara, Izmir, and Antalya, as well as abroad, ATÜ is committed to providing travellers with a luxurious and enjoyable shopping experience. Due to its wide product range, high customer traffic, and sensitive duty-paid/duty-free sales processes, security systems are not only a means of protection for ATÜ but also a critical resource for business intelligence and operational management.

Arte Technology

A pioneer in the electronic security systems sector since 2006, Arte Technology is an integrator company specialising in low-voltage systems that has delivered hundreds of successful projects. Arte Technology offers its customers comprehensive services, from sales to after-sales support, in line with international standards and local regulations, providing solutions from global brands such as Hanwha Vision.

Project objectives and challenges

The new terminal building at Antalya Airport, with its high passenger traffic and extensive and complex store layout, required the following objectives:

Advanced security: Prevention of in-store theft, inventory losses, and security breaches in critical areas.

Operational efficiency: Effective management of customer flow, congestion levels, and checkout processes in the retail area.

Business intelligence: Collecting data to analyse customer behaviour, optimise in-store layouts, and increase sales.

Integration and management: Seamless and reliable management of over 1,450 cameras and analytical data through a centralised VMS (Video Management System).

Hanwha Vision’s solution

The backbone of the project consists of Hanwha Vision cameras, chosen for their reliability and high image quality. A total of 1,450 cameras have been deployed at the terminal’s most critical points:

QNV-C6083R (Dome) – 1200 cameras for in-store areas, corridors, warehouses and customer tracking.
QNO-C6083R (Bullet) – 250 cameras for exterior facades, entrances/exits, and critical surveillance points.

AI applications: enhancing efficiency and customer experience

Using Hanwha Vision’s camera and Genetec’s VMS integration, three critical AI analytics solutions tailored for ATÜ were implemented:

People counting: By accurately measuring passenger density in different sections of the store and at the main entrances, working hours and staff distribution were optimised.

Queue management at checkouts: Cameras installed in checkout areas detect queues forming and send alerts to staff to manage.

Heatmap: Areas where customers spend the most time within the store are analysed visually. This data has become an indispensable business intelligence tool for optimising product placement (merchandising) and window displays.

Software integration

All camera and analytics data is consolidated on the industry-leading Genetec VMS platform. This powerful integration has provided ATÜ with the following capabilities:

Centralised monitoring and recording management.
Rapid visualisation and reporting of Hanwha Vision AI data within the VMS interface.
Establishment of alert mechanisms for immediate response to incidents.

Results and benefits

Thanks to this comprehensive project, ATÜ Duty Free has achieved significant gains not only in security but also in operational excellence at Antalya Airport:

Precise inventory control – High-resolution surveillance minimises the risk of theft and loss, particularly in areas containing luxury and duty-free goods.
Enhanced customer experience – Queue Management has reduced waiting times, for improved customer satisfaction.
Efficient staff deployment – The right number of staff were assigned during peak hours using people counting data.
Store optimisation – Heatmap analytics highlight the most popular store areas, maximising sales potential.

This case study demonstrates how Hanwha Vision’s reliable camera hardware, alongside distributor Entpa Elektronik A.Ş. and its Project Manager Eyüp Tetik, combined with Arte Technoloji’s integration expertise, provides the retail sector not only with video recording but also with actionable business intelligence that delivers value.